After the first "test newsletter" from our friends over in the UK (especially Keith Robinson), this is the brand new issue of the European Recruitment Buzz with the best articles from the world of European Recruitment, brought to you by the European Recruitment Network, a network of recruitment professionals from all over Europe!
+++ If you would like to receive the European Recruitment Buzz directly into your e-mail box, then please subscribe here +++
+++ If you are interested in the Recruitment Buzz Version for the German speaking countries, you can subscibe here +++
Friday 11th May, 2012
Well Buzz readers, back in February we tested on a small sample of our database a "test newsletter" called the European Recruitment Buzz and it got an amazing 42% open rate.
So we have decided to run one every month. In order to make this happen, we have sourced over 200 European HR and Recruiting blogs and information portals. By country the numbers are;
Germany 51 France 59 Belgium 9
Holland 20 Spain 17 Portugal 1
Ireland 6 UK 28 Poland 1
Finland 1 Sweden 24
But we know that there are many more and want to index every blog and source of information in Europe, so please help us to help you. Let us know of any HR or Recruitment blogs or great sources of information. In coming issues, we will publish a lists of blogs by country.
To date, ECOM Digital, as part of the Buzz has sourced and indexed by country and topic over 1324 sources of HR and recruitment information globally... what next? Wait and see!... We hope you enjoy the knowledge we share.
PS - Special thanks for making this happen go to my German Business Partners; Kai Deininger, Gerhard Kenk and Wolfgang Brickwedde & in Holland, Mark Drees and France, Eric Petco.
Has Lack of Employee Engagement Become the Norm?
Has lack of employee engagement among employees become the norm rather than the exception? That question may already have been answered.
The vast majority of the German workforce is not engaged with its work. According to Gallup 86% percent of German employees are "not engaged" or "actively disengaged" in their work, meaning they are emotionally disconnected from their workplaces and are less likely to be productive. That leaves 14% of of German employees who are "engaged," or involved in and enthusiastic about their work and contributing to their organizations in a positive manner.
The United States has an advantage over Germany in the percentage of engaged and not engaged employees: 29% of American employees are engaged, and 51% are not engaged - a difference of 15 percentage points compared to Germany's engagement levels.
ARTICLE SOURCE: torbenrick.eu
Ranking: The Top 30 Facebook Career Fan Pages
The Facebook for Recruiting now plays an important role, we have already emphasized several times. Also, that special Career fanpages, especially in larger companies, are useful. But what are currently the best Career fan pages on Facebook? On this question in a study of the potential business park an answer.
For the study, Social Media Communications total of 190 fan pages have been investigated with special focus on career. The pages have been analyzed by the following criteria: interaction, privacy, credibility, job search and career information. Top 30 rankings were created in Europe, Germany and the United Kingdom. For France, there is also a top 10 list.
ARTICLE SOURCE: blog.prospective.ch
Social Networks and Companies: Inappropriate Uses
Over 43% of international companies have been confronted with inappropriate use of social networks by their employees. This is one of the key findings of a study conducted by the international law firm Proskauer.
Conducted with responsible legal and HR managers of 120 companies around the world, this survey confirms the first rise
of social networks within companies. Over 75% of respondents indeed use social networks for business purposes. In most cases, this use is recent, having started the past two years. This rise also up social networks at the same level as the mail volume, with companies that are quick to incorporate them into their marketing or public relations.
ARTICLE SOURCE: focusrh.com
The Labor Market Continues to Weaken
The weakening of the labor market continued in March. The total number of registered unemployed increased. At the end of March was 396 000 persons registered as unemployed or enrolled in programs with activity support, 8000 more than a year ago. This represents 8.5 percent of the register-based labor force. Moreover, both the number of vacancies and the number of registered jobseekers who commenced some form of work declined.
Compared with a year ago, it is clear that the labor market has weakened. It shows that the number
of registered unemployed continues to rise and demand for labor is not as big as last year. But there are still many recruitments. The country's employers reported 70 000 new vacancies to the Employment Service in March and 46 000 people received some form of work. Of these, 11 000 young people, says Tord Stranne Fors, Employment Service's forecast manager.
ARTICLE SOURCE: arbetsformedlingen.se
Half of Spanish Not Looking for Work on the Internet
Entering an offer of a job portal Internet, want to give the button "sign up" and see that 500 people have already done before you. And that the offer has a posted time. One would think that the internet is full of 'raptors' as recited those famous Facebook groups, with the ability to join any job opportunity seconds after its publication. Well. Will be many, but not many.
And is that only 48% of the Spanish working population uses the Internet to seek employment. This does not mean that those who do are very skilled in their work. This percentage is much lower than the use made of the network for sending and receiving emails (89%) or for the practice of social networks or blogs (70%).
ARTICLE SOURCE: buscarempleo.es
Pension Reform: Firms and Workers to the Wall
By lengthening the duration of activity and the postponement of the age, the last pension reform invites businesses and employees to change their outlook on senior employment. The invitation will she be heard?
With a 40% rate of employment for over 55 years, France has more than ever figure of bad student compared to other major industrialized countries. In Sweden, 70%
of older workers, the U.S. and Japan, they are more than 60% ... "Take all the major Western
countries, there is more than France under the threshold of 50% set for 2010 with the objective of
the Lisbon Treaty," lamented Rudolph Delacroix, senior consultant at Towers Watson and senior author of If : work longer in the business, it is possible, a book published early 2012 Benchmarks lines.
ARTICLE SOURCE: focusrh.com
Infographic of the Week: Germany is (still) a Developing Country When it Comes to Twitter
It is now still something to be with Germany and the short message service Twitter. Last week, the U.S. startup named the "image"-man Rowan Barnett for his first head in Germany. And the expectation is clear: He will teach us Twitter and on their feet. But as Barnett has a lot to do. Despite the importance of Twitter for some may be a few - most Germans, the service could not care less. On a global scale, the show exclusively for the Business Week calculated figures, Germany is a Twitter-developing country.
ARTICLE SOURCE: blog.wiwo.de
(Computer Graphics) Can We Recruit 'Older Candidates' on Social Networks?
Discovery of Social Semply, I present a graphic that summarizes the uses of social networks by seniors (people aged 50 and over).
The figures challenge me and I ask myself the following question: would it be appropriate to recruit older candidates using Facebook, Twitter or Linkedin?
ARTICLE SOURCE: commentrecruter.com
Goodmonday With the Most Direct Route to Career Opportunities of a Company
Actually, this article should already appear last week. And then this morning, actually. But I do not know if you know this phenomenon well: I ask again and again surprised to discover that a day has only 24 hours. And a week is seven days. For months and years because it gets even trickier, it varies then so 28 to 31 and 365 and 366 days. Since then times to keep an overview. So, where were we, really. So Monday. It's just always so that what comes in between. In most cases this will be positive.
Not necessarily for you, dear reader, but for me, if I take care of instead of a blog article about a project. Now back to the topic. Monday. Why this article should appear just now Monday, but we have just above stated, that the week has seven days.
ARTICLE SOURCE: personalmarketing2null.wordpress.com
Social Media in Holland
All the data you need to know about social media in Holland if you want to use "social recruiting" as a tool.
11.6 million members
9.7 million Dutch members
5.3 million unique visitors per month in the Netherlands
845 million members
6.3 million Dutch members
|8.8 million unique visitors per month in the Netherlands|
140 million active members
1.3 million Dutch members
4.1 million unique visitors per month in the Netherlands
150 million members
3 + million Dutch members
3.7 million unique visitors per month in the Netherlands
Every minute, 60 hours of video uploaded
Every day more than four billion videos viewed
8.8 million unique visitors per month in the Netherlands
100 + million members
66.8 million unique visitors per month
800.00 unique visitors per month in the Netherlands
ARTICLE SOURCE: marketingfacts.nl
Noted: Guerilla Recruiting Campaign in Zurich
We will continue to present recruiting campaigns beyond, far beyond what ordinary print and online job. Recently, we are thrown back on an interesting recruitment campaign: that of the Transa Backpacking AG. Typical "Wanted" - or "Offer" figurehead everyone knows. The A4 paper, together with more detailed information often includes the ability to tear off small details, such as the telephone number. So far so good. However, in mid-February, the company used this opportunity to the many vacancies - specifically 50 - to draw attention.
All over the city of Zurich were homemade wooden boards with the simple message "Wanted: 50 professionals with travel and outdoor enthusiasm" set up. On the tear-off slips of paper each was given the URL for more information. Reason for the numerous new hires is the reopening of a 3000 square foot store in September in Zurich.
ARTICLE SOURCE: blog.prospective.ch
Internal Employer Branding Part 6: Employee Survey
Employer Branding. Anna Mindelöf continues to blog about the internal employer branding efforts in the Universe. Now the results of this autumn's employee survey completed and the question is what is being done about them?
So is it time to present the results of our Engagement Survey. Commitment is measured by we get a specific Engagement score, which can be compared with our previous measurements, or to other companies that used the same questionnaire.
What is then driven by the commitment?
Well, a number of factors are divided into two clusters: Business / Business Results and Organizational performance.
ARTICLE SOURCE: hrbloggen.se
Employer Brand: Five Pitfalls to Avoid
Establish an employer brand strategy is not easy, especially in a period of uncertainty where the priority lies in the business and where any investment can seem superfluous. Here are some examples of pitfalls to avoid, to save time and energy. If you recognize yourself in some respects, it is not too late to make adjustments!
Focus attention on Generation Y.
Some companies focus all their efforts to "Generation Y" and graduates. Classic mistake and yet damaging. First, because Gen Y is primarily a marketing concept, attractive yes, but handle with care. Expectations do not change uniformly in all occupational categories. This is especially the relationship to work is changing, with a more rational, pragmatic and distanced.
ARTICLE SOURCE: focusrh.com
Recruitment Site: Conversion or Branding?
The first question that any (corporate) recruitment site to be asked is actuallyquite simple: what is primary? conversion or branding? Remarkable how often thisquestion is not asked, or do not appear to be explicitly answered. I think this is one of the main reasons that many sites are stuck in mediocrity. There is no very clear point of departure.
The first comment I often hear at such a question is: can it both? The answer is NO.
No, you can not do two things as a starting point. Yes, you can surf at a conversion driven site do and yes, branding primary site of course convert, but one of the two must be the focus. Any person who claims otherwise is good in the mouth to talk to customers and corporate surviving, "but does not provide optimum value for your organization! You should always have a starting point (is actually almost always the way).
ARTICLE SOURCE: rectec.nl
One in Three Workers Feels Under-Challenged in the Job
Many companies see burnout prevention as a private matter for the employee.
Austrian workers are in jobs over-or under? The question presented  karriere.at, Austria's highest reach of online job site, its users. Result: One in three workers feels under-challenged in his job. Almost as many survey participants (29 percent) of their duties, however, "extremely" seized and experience stress in the workplace. The job board also finds that employers deal differently with this load of employees: While many companies thematize stress and burnout in staff meetings or active retirement planning, does every other company representatives "anti-stress prevention" as a private matter.
The Recruitment Will be via Social Trend in 2012 (Study Video)
Video, professional social network, announced March 12, 2012 the results of its study on recruitment in 2012, especially through social networks. Less expensive than other methods of recruitment, they would also find some profiles more easily and enhance its employer brand.
This particular study highlights two major challenges that will mark 2012 for recruitment professionals: find the skills needed for more than one in two businesses (50.6%) while coping with budget cuts of their company for almost a business in five (19.4%). To address these two concerns, the professional social networks seem to be an ideal approach.
Efficiency and profitability
ARTICLE SOURCE: vonrohr.net
ABN AMRO Sector Report: Social Media & Employment
Today presents Han Mesters (ABN AMRO Business Services sector banker) its annual industry report titled Social media and recruitment. Nowadays, the term social media course throughout the first (or only) be called, otherwise you get no attention. Finally, the average human being only in part up to 140 characters think ... But there is more than a catchy title.
The report describes the impact of a number of important drivers of change (organization of work, economics, demography and technology (yes, including social media)) on the recruitment sector and the recruitment and selection process. In describing the impact of various drivers of change is a simplified model of the recruitment process as a starting point.
ARTICLE SOURCE: recruitmentmatters.nl
Convincing Your Board to Invest in Mobile
So you need to convince your board to invest in a "mobile recruiting" solution. What statistics do you use as ammunition?
ARTICLE SOURCE: ecomdigitalblog.co.uk
- There are 5.7bn mobile phones in use today
- 1bn of those mobiles are smartphones
- 25bn iPhones apps have been downloaded
- 77% of jobseekers use mobile job search apps
- Most job boards have seen mobile traffic grow from 2% in 2010 to 20% in 2012
- Google and other search engines are starting to rank companies with a mobile optimised site higher in its mobile search results than those that don't
Cookie Law - Don't Panic But Here's What To Do
"Why would I panic?" you might ask. Well, from the end of the month, the European Law mandates that website owners have to make sure websites are compliant to the new "Cookie Law." The rule used to be that if you used cookies to store information, you had to tell users how these were then used and how they could opt out. This information was usually shown in websites' privacy policies, giving users the option of opting out if they preferred that this information not be stored.
But don't start sticking up opt in barriers just yet, you may not need to...
This is the first and brand new issue of the European Recruitment Buzz with the best articles from the world of European Recruitment, brought to you by the European Recruitment Network, a network of recruitment professionals from all over Europe!
I'd like to welcome you to the 5th Recruiting and Careers Newsletter from the team at ECOM Digital and one that gives me great pleasure, I have been extremely fortunate to have spent a good proportion of my 30 years in the media and recruiting industry work with clients who have had international requirements and have always appreciated the need for real local expertise.
I'd like to thank our German partners, three of Germany's leading recruiting organizations, Eurosearch International (click here), which is a part of the Deininger Search Group (click here), the Institute for Competitive Recruiting (click here) and CrossWater Systems (click here) for all their contributions.
We expect to announce other partnerships in the months ahead - Our mission is simple we aim find the most relevant content published on the web across Europe and each month and produce a free newsletter to aggregating this content. We have so far sourced over 200 Recruiting and HR blogs and sources of information but please let us know of any blogs or sites that have great recruitment information. I can be contacted at firstname.lastname@example.org or my twitter is @siteadvisor.
BUT we also wish to build a team of contributors with both local market expertise or sector knowledge to write and share knowledge with our community so please contact me.
Recruiting in a restaurant ?
Report on the first HR unconference in Germany, the HR BarCamp
A restaurant of a well-known TV chef, no agenda, a conference fee of only 25 €, more than a hundred recruiters, consultants and agency people, casually dressed?
That's a pretty uncommon setting in Germany to talk about HR, recruiting and recruiter 2.0, enterprise 2.0 and social media recruiting, Facebook, Xing and LinkedIn. Unlike the UK or other countries, we are not used to Bill Boormans' TRU unconference style events, but in 2012 we have had our first unconference on HR topics, dubbed HR BarCamp in Berlin.
ARTICLE SOURCE: competitiverecruiting.de
Avoiding Pitfalls in Cross-Border Recruiting: Job Board Atlas Germany for Jobs in Marketing, Public Relations and Advertising
Cross-border recruiting in Germany may be difficult at best considering the current booming economy and the constant short-fall of qualified candidates in many expert areas. Recruiting is further impacted by the lack of transparency and job board market intelligence. These conditions offer a significant challenge in media planning and job ad placement to kick-off a local recruiting campaign in Germany.
ARTICLE SOURCE: crosswater-job-guide.com
Only France, Italy and Belgium support to impose quotas for women on boards
Only France, Italy and Belgium have clearly shown this Friday in favor of introducing mandatory quotas in the European Union to increase the number of women on boards of listed European companies during the debate that has held this morning Employment ministers of the Twenty focused on this issue.
In contrast, the ministers of the United Kingdom, Ireland, Netherlands, Sweden, Slovakia, Hungary, Latvia, Czech Republic, Cyprus and Malta do have rejected the introduction of a quota system binding in the EU in favor of women, while Germany and Denmark have recognized that not yet have a definitive position on this possibility, as confirmed by sources of the EU executive
ARTICLE SOURCE: rrhhdigital.com
Social networks: how recruiters react facing a annoying detail about a candidate? A European survey of recruiter Robert Half
It is increasingly common for a recruiter to make on social networks to find information about a candidate who has been engaged CV. And if it discovers an annoying detail? How European managers react in this situation? To find out, the recruiting firm Robert Half has consulted just over 2 000 officials involved in the recruitment process. 32% of recruiters French then decided to exclude the candidate recruitment process (with or without explanation).
ARTICLE SOURCE: indicerh.net
Job Volumes in HollandAgainst the backdrop of a recession we have still seen for the five major Job boards seen growth in the volume of job postings.
ARTICLE SOURCE: recruitmentmatters.nl
Spanish labour reform at a glance
The Council of Ministers approved a Royal Decre on urgent measures to reform the labor market, with various objectives. These are the most prominent:
ARTICLE SOURCE: http://capitalhumano.wke.es
Keljob barometer - January 2012: -8%
The number of vacancies posted on the Internet saw its first decline in nearly two years
Paris, January 25, 2012 - After 21 months of consecutive growth the number of vacancies on the Internet measured by the barometer Keljob (which lists over 80 sites of jobs) is down 8% in January 2012 (index 207 against 226 in January 2011
ARTICLE SOURCE: indicerh.com
Agreement for employment and collective bargaining 2012, 2013 and 2014
The social partners have signed as of January 25, 2012 the Second Employment Agreement and Collective Bargaining, which aims to provide the criteria and parameters for the development of collective bargaining for the years 2012, 2013 and 2014.
ARTICLE SOURCE: gestionatutalento.blogspot.com
Will the increase in the unfair dismissal qualifying period delay recruitment decisions?
The British Government have now published the draft legislation increasing the unfair dismissal qualifying period from one to two years.
That makes it clear that the new two year qualifying period will only apply where an employee's continuous employment begins on or after 6 April 2012.
Savvy employers looking at recruiting a new employee in the next month or so may well look to postpone the start of employment until 6 April in order to ensure that the two year period applies to the new employee.
ARTICLE SOURCE: worklifelaw.co.uk
Are job fairs better than social media?
When it comes to filling vacancies from companies, online job boards are better than social media. At least that is the result of the Talent Acquisition Fact Book 2011 . For the study in the U.S. 414 employers were surveyed about their experiences in the past 12 months. Therefore, these, 19 percent of their vacancies occupied with the help of online job boards. Only 1 percent through social media like Facebook or Twitter, but 81 percent of respondents indicated that they would expand their activities in the Job Fairs in 2012.
Ed Note- Recruitment Fairs are a great way of recruiting in Europe
ARTICLE SOURCE: blogaboutjob.de
New StepStone Conditions prohibit links to social media presence
StepStone has recently changed Ts & Cs , and it is under the "product-related terms and conditions View" in section 1.2, the first and second indent, the following.
Ed Note - the excellent blogger Eva Zils alerted me to this "odd" change to the Stepstone T&C's - no linking to social media. Sorry NOT smart reminds me of print in 1997, no including your career site URL in a print ad. Embrace or Die.
ARTICLE SOURCE: online-recruiting.net
Visitors to Dutch Job Sites
Great data and looks at Job Boards, Aggregators, Free Post Boards (uniquely Dutch) Recruitment Consultancies and Social Media.
Ed Note - My good friend Marc Drees runs an awesome blog and the data he produces is a Must Read for any media planner (if that role exists) any more.
ARTICLE SOURCE: recruitmentmatters.nl
This year's first great recruitment campaign?
Today we talk about Spotify's recruitment campaign. It is André Hellström as through his company mploy is behind the campaign which attracts applicants to Spotify's website using a playlist where songs' names form an opinion and acts as a teaser.Spotify expands greatly in the U.S. and are looking for staff on a broad front. There are currently 64 vacancies on Spotify .
Ed Note - a brilliant creative execution from Sweden's mploy - take a look.
ARTICLE SOURCE: affarsdrivenhr.wordpress.com
Executives now challenging HR and Marketing for responsibility of the Employer Brand strategy
The study found Executives are taking more responsibility for the employer brand strategy with a 13% increase over the past two years at the same time HR departments solely responsible for the strategy has declined by 12%. Interestingly, in Russia more Executives are responsible for the strategy than the HR department highlighting that leaders in emerging markets are taking a more strategic approach and aligning employer branding to organizational strategy compared to companies who were early adopters in the USA and UK.
ARTICLE SOURCE: employerbrandingonline.com
Status of employer branding in the marketing industry
According to the online magazine Marketing Compass,
it is now probably easier to acquire a new customer than
to recruit suitable and qualified staff and how can
building an Employer Brand and a strong EVP help you recruit great talent.
Ed Note - Recruiting in Germany is much more of a post or place an advertisement versus the newer trend of source and search for a candidate. CV's are not placed on Job Boards or "social media profiles" created in the same volume as we see in the UK or Holland for example. Therefore building a strong Employer Brand is critical. This article gives a great overview.
ARTICLE SOURCE: marketing-kompass.de
Russia - Employer branding's emerging market
The key to unlocking the enormous economic potential of this vast country will be to develop the human resource capabilities of companies based in Russia, a trend which is well on the way of positioning Russia as a country where the art and science of employer branding may well lead the rest of the world within the next five years. Russian companies are in a prime position to be able to learn from the mistakes and successes of Western companies before them.
There is enormous interest in employer branding in Russia supported by the attendance of more than 250 managers at masterclass events I conducted in February and May 2011 and our first International Employer Branding Summit in September (400+delegates) in collaboration with HeadHunter, the country's leading online job board
ARTICLE SOURCE: brettminchington.com
Social media marketing and recruiting personnel in empirical analyzses
It is the largest empirical analysis on the use of social media in marketing and recruiting personnel: 230 companies that were based on a comprehensive catalogue of criteria, then examines how they use Facebook & Co. for their personal work.
- 27% of companies in Germany tie in on social media websites in the form of career-entry points, user-generated content or "Tell a Friend"-functions.
- 86.5% are indeed present on Facebook, but only 8.3% have a career-fanpage.
- 6.5% are active with a career-account on Twitter.
- 74% have videos on YouTube, however, have specific career videos, only 22%.
- 94% of all businesses are on XING.
- 67% use LinkedIn.
Ed Note - Great Report from the German market on the use of social media by recruiters
On-Line Recruitment trends in Switzerland
Social networks are booming, both abroad and in Switzerland.
Therefore the number of subscribers on the Internet platforms like Facebook, Twitter, LinkedIn or Xing proves it. We are also seeing the move of ads from print to web. This report looks at what are the trends in the Swiss recruitment market.
Ed Note - Excellent Report and a full English translation is available and yes in Germany, Austria and Switzerland print is still a very strong channel.
ARTICLE SOURCE: vonrohr.net
Recruitment Site important for employer brand
In the study "The New Employer Brand 'are 41 different communication investigated for their commitment to employer branding and the effect assigned to it. The top-10 instruments by Dutch employers as the most effective for the employer brand to be seen are:
Ed Note - great piece of research on the importance of the company careers site in the Dutch market.
ARTICLE SOURCE: werf-en.nl
Facebook is it a viable tool for recruitment?
Facebook, always caught between private life and professional life, is it a viable recruitment? Given the disputes arise between employees and companies because of Facebook might wonder about the benefits of the network for candidates and recruiters.
Ed Note - Some great examples of Facebook apps for recruitment being developed in the French market
ARTICLE SOURCE: hightech-rh.blogspot.com
ECOM Digital Limited | The Coal Exchange | Mount Stuart Square | Cardiff Bay | Cardiff | CF10 5EB | Wales